Guess what we ate for breakfast? ;)
WE <3 PORRIDGE!
Näytetään tekstit, joissa on tunniste Rita. Näytä kaikki tekstit
Näytetään tekstit, joissa on tunniste Rita. Näytä kaikki tekstit
tiistai 3. joulukuuta 2013
Day 2 @ Kunstenniemi
Today we have continued working with our project and it is going really well. We have many ideas to present tomorrow for our client, Raisio. Hopefully they will like them.
maanantai 2. joulukuuta 2013
On our mind: enjoying Elovena snacks!
Even during our breaks we can't stay away from Elovena! We have come up with promising ideas and we are continuing with brainstorming! Still, stay tuned, this is going to be awesome! :D
On our mind: So excited about Kunstenniemi!
This morning Marie-Sophie, Rita, Maria and Anna took the bus to Raisio Group and got our exciting final task! For the moment we are drinking glögg and eating "joulutorttuja" and planning on our project, stay tuned!
tiistai 26. marraskuuta 2013
Mind about a book: Kotlerin kanta
Hey!
I red about marketing and I got good ideas and tips from the book which is called Kotlerin kanta- markkinoinnin maailmanauktoriteetti vastaa kysymyksiin (According to Kotler- the world's foremost authority on marketing answers your questions).
The main idea of the marketing is the way of thinking. You have to understand customers needs, the service and the manner how you will fill the customers needs. Mainly people think that marketing is just advertising and increasing the consumption. But these are only the tips of the iceberg. Strategic marketing is less visible but much more convincing.
Traditionally marketing is constructed with four parts; selling organisation, advertising, increasing consumption and marketing research. With these four areas you need new skills. Example; building the brand, customer relationship marketing, database mining, profitability analysis of the products and customers.
You should be able to think how to make the customers react positive way with the product, not only concentrating to selling. When the customer is interested of the product, after that you start to work with customer loyalty. When you want to have regular customers you have to create a regular customers program. You will award the customers who are loyal for the products.
Nowadays people are using internet more than ever. You should also concentrate to internet marketing. The company needs website which include the main goal of the action, history, products, visions and other things. It should be easy for the customer to take contact to the company. The website should be well designed and the graphic should be good. Customer friendly website includes also possibility to order the products online.
Marketing is really large area but I think the book gave good information, ideas and tips for the project with Raisio Group! Ready for the Kunstenniemi! :)
Rita
I red about marketing and I got good ideas and tips from the book which is called Kotlerin kanta- markkinoinnin maailmanauktoriteetti vastaa kysymyksiin (According to Kotler- the world's foremost authority on marketing answers your questions).The main idea of the marketing is the way of thinking. You have to understand customers needs, the service and the manner how you will fill the customers needs. Mainly people think that marketing is just advertising and increasing the consumption. But these are only the tips of the iceberg. Strategic marketing is less visible but much more convincing.
Traditionally marketing is constructed with four parts; selling organisation, advertising, increasing consumption and marketing research. With these four areas you need new skills. Example; building the brand, customer relationship marketing, database mining, profitability analysis of the products and customers.
You should be able to think how to make the customers react positive way with the product, not only concentrating to selling. When the customer is interested of the product, after that you start to work with customer loyalty. When you want to have regular customers you have to create a regular customers program. You will award the customers who are loyal for the products.
Nowadays people are using internet more than ever. You should also concentrate to internet marketing. The company needs website which include the main goal of the action, history, products, visions and other things. It should be easy for the customer to take contact to the company. The website should be well designed and the graphic should be good. Customer friendly website includes also possibility to order the products online.
Marketing is really large area but I think the book gave good information, ideas and tips for the project with Raisio Group! Ready for the Kunstenniemi! :)
Rita
maanantai 25. marraskuuta 2013
Working day 3 @Hanken
Hello!
Today was the last working day and it was held at Hanken. Rita and Maria were present and we worked on what has to be done before Kunstenniemi. We wrote a mindmap about important things that we have to do before the meeting with Raisio Group and Kunstenniemi. Examples of things that has to be done are:
- everybody writes a blog post about the books we've read.
- everybody has to come up with different questions to ask on Monday, when we meet Raisio.
Today was the last working day and it was held at Hanken. Rita and Maria were present and we worked on what has to be done before Kunstenniemi. We wrote a mindmap about important things that we have to do before the meeting with Raisio Group and Kunstenniemi. Examples of things that has to be done are:
- everybody writes a blog post about the books we've read.
- everybody has to come up with different questions to ask on Monday, when we meet Raisio.
Rita holding our mindmap
A close up of our mind map
Looking forward our meeting with Raisio Group and everybody is really excited about the camp at Kunstenniemi!! :)
keskiviikko 20. marraskuuta 2013
On our minds: meeting at "school" aka Panimoravintola Koulu
Today we had a meeting at Panimoravintola Koulu in Turku. Our meeting consisted of planning what we have to do before Kunstenniemi and present were Minna, Maria, Rita and Anna. We talked about Raisio groups possible strengths, values, target groups and brainstormed about books we could read. For the moment we are looking forward to meet someone from Raisio Group and trying to search for more information
!
keskiviikko 13. marraskuuta 2013
Portfolio_Rita
Portfolio
Raisio Group / Rita Aaltolahti
How to make a phenomenon of your product and to spread
it?
Our project group is innovative, energy and hard working group with new ideas. We have been working in meetings face to face and through the social media in facebook. Using blog is also really good way to work. For us working as a group it’s easy and versatile.
Action plan!
We have blog posts in our blog and we are using tags so it’s easy to see with one click what you have already done and what you have learned during this project.
We have collected links about promotion, how to spread ideas and how to promote healthy food. These links help us to find the right key elements and we can get different views and opinions if we first research the subject.
2) Raisio Group
1. What do you know about the theme of your project?
Client of our project is Raisio Group. Main point is to make a phenomenon of the product and to spread it. Spreading ideas and health promoting food are the first steps to do!
For the project our group members have to be innovative and very creative and hopefully we will end up with amazing ideas! Marketing, communication, social media, customers and promotion are important areas.
2. What do you know about your company?
When you enter to website of Raisio Group you will find out that they produce cereal products and animal feeds. The whole website is almost covered with green color and that’s their way to show to the customers that they respect "green" and ecologic values. Some of their products are very famous and there is few famous brands; Benecol, Sunnuntai, Elovena, Torino and Nalle. Those are the brands what I already knew but they have more brands and those weren't that common for me.
Their products are very healthy and value of the products is high. I’m big fan of Elovena products!
I interviewed two persons about the company and it's products. I asked if they know which company manufacturer products such as Elovena and Benecol?
Other person (65 years old) new the Raisio Group and those products but other person (19 years old) didn’t know the Raisio Group. In this case I think the older people have more knowledge of the company and the younger people are more focused to the products.
4. What do you know about the industry of the company?
Raisio Group is an international expert in plant-based nutrition. Raisio’s strategic target is to grow organically and through acquisitions. Raisio’s operations are divided into two divisions:
Raisio’s best-known brands are Benecol, Honey Monster, Elovena, Fox’s, Dormen, Juicee Gummee and Nordic. Raisio’s activities are focused on tasty, ecological, healthy and safe products. With those areas they want to meet customer’s needs. Company’s all operations are placed on sustainable development and continuous improvement.
“Raisio is a forerunner in healthy, ecological snacks with leading brands and an active developer of the sustainable food chain.”
Their products are very healthy and value of the products is high. I’m big fan of Elovena products!
3. What do you know about the company’s customers?
Customers are interested about healthy and good tasting food. All age groups are target groups and customers of the company because their products are well-made and well-known so customers appreciate the brand image and of course the product itself.
Customers are interested about healthy and good tasting food. All age groups are target groups and customers of the company because their products are well-made and well-known so customers appreciate the brand image and of course the product itself.
I interviewed two persons about the company and it's products. I asked if they know which company manufacturer products such as Elovena and Benecol?
Other person (65 years old) new the Raisio Group and those products but other person (19 years old) didn’t know the Raisio Group. In this case I think the older people have more knowledge of the company and the younger people are more focused to the products.
4. What do you know about the industry of the company?
Raisio Group is an international expert in plant-based nutrition. Raisio’s strategic target is to grow organically and through acquisitions. Raisio’s operations are divided into two divisions:
- · Brands
- · Raisioagro
Raisio’s best-known brands are Benecol, Honey Monster, Elovena, Fox’s, Dormen, Juicee Gummee and Nordic. Raisio’s activities are focused on tasty, ecological, healthy and safe products. With those areas they want to meet customer’s needs. Company’s all operations are placed on sustainable development and continuous improvement.
“Raisio is a forerunner in healthy, ecological snacks with leading brands and an active developer of the sustainable food chain.”
http://www.raisio.com/www/page/Group
5. What do you know about the competitors of the company?
There is few competitors of the Raisio Group. Competitors are also making healthy food and same kind of food. Other big companies are Danone and Myllyn paras. They have well-known brands and I think they all three are competing of the ideal marketing and the customers. When you make better research you also find companies Greencore and Danisco.
3) Tools
Using specific tools it makes the working easier. I have already used some tools before so working with them it’s not a problem. When you use a tool it makes your thoughts more “clear” and most important is to do brainstorms! When you have your ideas on paper you can discover some new ideas more easily.
Systematic thinking, innovative ideas and new visions
come up after using good tools. I’m more creative and more open for new ideas
when I’m working with people from different studies. They come with fresh ideas
and with the different experiences than I so this is the best environment to
make this project!
Rita Aaltolahti
On our mind: meeting day 13.11.2013
Today we were creating ideas about ways of spreading them. We designed an action plan for the next two and a half weeks until Kunstenniemi. The team members who couldn't attend the meeting can check there what has to be done. We also decided to create an Twitter account and will now start tweeting :)
During the working day we mixed the different groups and that way we got some new and innovative ideas from the other teams.
torstai 31. lokakuuta 2013
The minds of our group: Rita
Hey!
I'm 26 years old student from Turku and I'm studying beauty business and management in Turku University of applied sciences. Last year I was doing my student exchange year in France in École supérieure de commerce de Troyes. In France I studied business, marketing and management. I fell in love with France!
I got many friends and it was a good experience to study in international atmosphere. I'm going back to France in January to do my internship.
This project will be interesting and I think it will be really awarding to work with different people from different studies and environments. I have been already in Kunstenniemi so I'm waiting to go there again. I hope our group will succeed and we will have amazing and innovative ideas! This is my last school year so I try to enjoy the last moments and do my best for Inno58!
-Rita-
I'm 26 years old student from Turku and I'm studying beauty business and management in Turku University of applied sciences. Last year I was doing my student exchange year in France in École supérieure de commerce de Troyes. In France I studied business, marketing and management. I fell in love with France!I got many friends and it was a good experience to study in international atmosphere. I'm going back to France in January to do my internship.
This project will be interesting and I think it will be really awarding to work with different people from different studies and environments. I have been already in Kunstenniemi so I'm waiting to go there again. I hope our group will succeed and we will have amazing and innovative ideas! This is my last school year so I try to enjoy the last moments and do my best for Inno58!
-Rita-
maanantai 28. lokakuuta 2013
On our minds: spreading ideas & health promoting food
For the moment we know this about our task: spreading ideas & health promoting food. Here we have gathered things that could inspire us!
Here are some ideas how to market new products:
10 tips for successful product promotion
How to spread your ideas
We found a book about spreading ideas for better health care
What is the deal about spreading ideas?
If everyone shares a little, everyone will get a lot. The one who shares his ideas can have feeling about not losing anything. That’s the power of Internet and blog writing. People agree that sharing is a good idea, but it hardly happens. It’s more common in hobbies and free time than in work. One reason is that we are not allowed to use so much Facebook, Twitter, blogs during workdays.
Spreading ideas makes development easier and faster. It also increases the community thinking. Workers have more motivation and are more committed to their work.
Ideas to promote healthy eating
Tilaa:
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