On our minds: meeting at "school" aka Panimoravintola Koulu

Today we had a meeting at Panimoravintola Koulu in Turku. Our meeting consisted of planning what we have to do before Kunstenniemi and present were Minna, Maria, Rita and Anna. We talked about Raisio groups possible strengths, values, target groups and brainstormed about books we could read. For the moment we are looking forward to meet someone from Raisio Group and trying to search for more information

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Mind about a book: Uusi näkökulma asiakkaaseen

I read this book: Risto Havunen - Uusi näkökulma asiakkaaseen ("A new point of view to customer")

This book didn't tell as much about customer as I wished. It's more about how to do business with customer; what are usually faced situations at sales negotiation and how to get through them without failing.

My job was to figure out some insights about customer. This far we don't know what is our final task so here is something that I found out and hope it helps us!

- When trying to sell something, always prepare youself and you notes well.
- Remeber that customer probably doesn't think just the way you do.
- You might appreciate different values than you do.
- Always look like a salesman is expected. Otherwise it will take too much attention out of the sales themselves.

- What a customer values most are: expertice (21%), seller understands buyer needs (15%), well prepared seller (13%), compromise (13%), the abality to listen (12%) and others.
- Customer is not buying bacause the product. He has a problem and he wants solution.
- It matters how you act.
- Be ready to listen! Make questions. Find out what is customer's actual problem.
- Focus on situation. Don't think what to tell next.
- Make sure that customer has enough information about your company.

These are some keys to better inteaction with customer. When someone is more into negotiation, is this quit good book for you. It got's bacis and tells you how to avoid them.

Minna

On our mind: meeting day 13.11.2013

 

Today we were creating ideas about ways of spreading them. We designed an action plan for the next two and a half weeks until Kunstenniemi. The team members who couldn't attend the meeting can check there what has to be done. We also decided to create an Twitter account and will now start tweeting :)

During the working day we mixed the different groups and that way we got some new and innovative ideas from the other teams. 

 

 

 

 

 

On our minds: spreading ideas & health promoting food

For the moment we know this about our task: spreading ideas & health promoting food. Here we have gathered things that could inspire us!

Here are some ideas how to market new products:

10 tips for successful product promotion

http://supportawahp.com/competitions/mothersdaycomp/10-tips-product-promotion/

How to spread your ideas

http://writetodone.com/how-to-spread-your-ideas/

We found a book about spreading ideas for better health care

http://www.chcanys.org/clientuploads/downloads/Clinical_resources/Leadership%20Articles/GoodIdeas.pdf

What is the deal about spreading ideas?

If everyone shares a little, everyone will get a lot. The one who shares his ideas can have feeling about not losing anything. That’s the power of Internet and blog writing. People agree that sharing is a good idea, but it hardly happens. It’s more common in hobbies and free time than in work. One reason is that we are not allowed to use so much Facebook, Twitter, blogs during workdays.

Spreading ideas makes development easier and faster. It also increases the community thinking. Workers have more motivation and are more committed to their work.

Ideas to promote healthy eating

http://www.wechealthunit.org/workplace-health/initiatives/ideas-to-promote-2/ideas-to-promote-healthy-eating

Diffusion of Innovations

Here is a pic that you may have seen somewhere before. For me it's familiar from business marketing and how to find the right group, the buyers. I find it really interesting and usefull information about how do consumers work. This theory, Diffusion Of Innovations (DIO), is developed by Everett Rogers in 1962.

It's about different groups of people. In the middle are the "normal/mass"-people (inc. Early Majority & Late Majority). They are consumers who go wiht the flow. They hear some good experiences from someone they know and then they are ready to give a shot for a new thing. Laggards are stuck with old habits and they hardly make a move to be interest in new things.

What we are interested in are eager consumers (inc. Innovators & Early Adopters). They are constanly looking for new solutions. They can easily notice if something doesn't work and they are willing to tell about it and also be a part of change (especially the Innovators are). Early Adopters are more eager to be first ones to try a new product.

Here are some links you can find more about subject:

Boston University School of Public Health article (from where I took picture).
Wikipedia link about E. M. Rogers.

// Minna

The minds of our group: Minna

Hey ya!

I'm Minna and it's my second time joying Inno58. I'm 26 years old hospitality management student in Turku. I moved here on January.

My interests are mostle in travel business. Through years I've worked as well in Finland as abroad too. Mainly with tourism, gardening and catering. I'm about to found small business on my own. Hopefully any day now.

I know absolutely nothing about our customer, so let's search!

Going crazy about Raisio

9 October

Today was our first meeting. Four of our group were present: Annika, Anna, Marie and Minna. We are all looking forward this course and now searching information about Raisio-yhtymä.