Portfolio
Raisio Group / Rita Aaltolahti
How to make a phenomenon of your product and to spread
it?
Our project group is innovative, energy and hard working group with new ideas. We have been working in meetings face to face and through the social media in facebook. Using blog is also really good way to work. For us working as a group it’s easy and versatile.
Action plan!
We have blog posts in our blog and we are using tags so it’s easy to see with one click what you have already done and what you have learned during this project.
We have collected links about promotion, how to spread ideas and how to promote healthy food. These links help us to find the right key elements and we can get different views and opinions if we first research the subject.
2) Raisio Group
1. What do you know about the theme of your project?
Client of our project is Raisio Group. Main point is to make a phenomenon of the product and to spread it. Spreading ideas and health promoting food are the first steps to do!
For the project our group members have to be innovative and very creative and hopefully we will end up with amazing ideas! Marketing, communication, social media, customers and promotion are important areas.
2. What do you know about your company?
When you enter to website of Raisio Group you will find out that they produce cereal products and animal feeds. The whole website is almost covered with green color and that’s their way to show to the customers that they respect "green" and ecologic values. Some of their products are very famous and there is few famous brands; Benecol, Sunnuntai, Elovena, Torino and Nalle. Those are the brands what I already knew but they have more brands and those weren't that common for me.
Their products are very healthy and value of the products is high. I’m big fan of Elovena products!
I interviewed two persons about the company and it's products. I asked if they know which company manufacturer products such as Elovena and Benecol?
Other person (65 years old) new the Raisio Group and those products but other person (19 years old) didn’t know the Raisio Group. In this case I think the older people have more knowledge of the company and the younger people are more focused to the products.
4. What do you know about the industry of the company?
Raisio Group is an international expert in plant-based nutrition. Raisio’s strategic target is to grow organically and through acquisitions. Raisio’s operations are divided into two divisions:
Raisio’s best-known brands are Benecol, Honey Monster, Elovena, Fox’s, Dormen, Juicee Gummee and Nordic. Raisio’s activities are focused on tasty, ecological, healthy and safe products. With those areas they want to meet customer’s needs. Company’s all operations are placed on sustainable development and continuous improvement.
“Raisio is a forerunner in healthy, ecological snacks with leading brands and an active developer of the sustainable food chain.”
Their products are very healthy and value of the products is high. I’m big fan of Elovena products!
3. What do you know about the company’s customers?
Customers are interested about healthy and good tasting food. All age groups are target groups and customers of the company because their products are well-made and well-known so customers appreciate the brand image and of course the product itself.
Customers are interested about healthy and good tasting food. All age groups are target groups and customers of the company because their products are well-made and well-known so customers appreciate the brand image and of course the product itself.
I interviewed two persons about the company and it's products. I asked if they know which company manufacturer products such as Elovena and Benecol?
Other person (65 years old) new the Raisio Group and those products but other person (19 years old) didn’t know the Raisio Group. In this case I think the older people have more knowledge of the company and the younger people are more focused to the products.
4. What do you know about the industry of the company?
Raisio Group is an international expert in plant-based nutrition. Raisio’s strategic target is to grow organically and through acquisitions. Raisio’s operations are divided into two divisions:
- · Brands
- · Raisioagro
Raisio’s best-known brands are Benecol, Honey Monster, Elovena, Fox’s, Dormen, Juicee Gummee and Nordic. Raisio’s activities are focused on tasty, ecological, healthy and safe products. With those areas they want to meet customer’s needs. Company’s all operations are placed on sustainable development and continuous improvement.
“Raisio is a forerunner in healthy, ecological snacks with leading brands and an active developer of the sustainable food chain.”
http://www.raisio.com/www/page/Group
5. What do you know about the competitors of the company?
There is few competitors of the Raisio Group. Competitors are also making healthy food and same kind of food. Other big companies are Danone and Myllyn paras. They have well-known brands and I think they all three are competing of the ideal marketing and the customers. When you make better research you also find companies Greencore and Danisco.
3) Tools
Using specific tools it makes the working easier. I have already used some tools before so working with them it’s not a problem. When you use a tool it makes your thoughts more “clear” and most important is to do brainstorms! When you have your ideas on paper you can discover some new ideas more easily.
Systematic thinking, innovative ideas and new visions
come up after using good tools. I’m more creative and more open for new ideas
when I’m working with people from different studies. They come with fresh ideas
and with the different experiences than I so this is the best environment to
make this project!
Rita Aaltolahti
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