Day 2 @ Kunstenniemi

Today we have continued working with our project and it is going really well. We have many ideas to present tomorrow for our client, Raisio. Hopefully they will like them.

Guess what we ate for breakfast? ;)

WE <3 PORRIDGE!

On our mind: enjoying Elovena snacks!

Even during our breaks we can't stay away from Elovena! We have come up with promising ideas and we are continuing with brainstorming! Still, stay tuned, this is going to be awesome! :D

On our mind: So excited about Kunstenniemi!

This morning Marie-Sophie, Rita, Maria and Anna took the bus to Raisio Group and got our exciting final task! For the moment we are drinking glögg and eating "joulutorttuja" and planning on our project, stay tuned!

Mind about a book: Spreading good ideas for better healthcare

I’ve read ”Spreading good ideas for better healthcare – A practical toolkit” written by Paul Plsek. We got a clue that our final task will be about promoting and spreading health products and that’s why I chose to read these toolkit. Even though it is about healthcare, the focus is on how to spread ideas overall and that’s why I thought it could maybe be helpful for our project.

The toolkit mentions five factors that ideas that spread quickly have in common; they are advantageous, compatible, simple, triable and observable. This is something we should think about when working on our task in Kunstenniemi. Many tools were used in the guide, but even though some of them were only meant for healthcare, some of them can also be used for spreading any new idea. Many good points were mentioned such as ideas spread really fast if consumers can see the benefit and utility from it when other consumers use it.

The toolkit mentions the importance of finding the right target group for your idea and think what the group has in common. Maybe they are all using some specific social media or have an opinion leader? And who in that group are most likely to be early adopters? These are some questions we should think about and search information about when we know the target group.  Further, it is easier  to make specific plans around other aspects of spread when you have found the right group. It is challenging to find the right persons who will tell about your idea further, but once the early and late majority starts to hear about your idea from the early adopters the spreading is on a good way.

The toolkit has several points that are good to think about when you really want to get your idea spread and I’m really looking forward to meet Raisio Group tomorrow and to start working with our task in Kunstenniemi!

  

Mind about a book: Sales promotion

I've read the book "Sales Promotion" written by Roddy Mullin and Julian Cummins.
The book tells about how to promote your product in a better way so you could get more customers to buy it. The writers say it is one of the marketer's most tested and most effective tool. You can read about different stages of creating and implementing innovative and succesful sales promotion in the book and it will help you to understand how to promote your product better.

Some companies use the same way to promote their products year after year and they probably do it because it has worked fine. Anyhow, it may work even better if you slightly change your ways of promoting. You can read about many different ways to change your promotion and you can also read about resaults how these different ways have worked. The little change you do, can give you an massive raise in sales. Some of the things the writers focused on are off-the-self offers, joint promotions, price promotions and premium promotions. You can also read about how a price-cutting promotion can be dangerous to your business. 

I recommend you to read this book if you want to learn more about what sales promotion is, what the benefits of sales promotion is and how to implement a sales promotion program.I think this will help us with our project, since we are working with the Raisio Group and they have many different product it is important to promote in the right way. We can think about the right ways to promote the health products, since they are our task.

Mind about a book: “Friends with Benefits: A Social Media Marketing Handbook”

I read "Friends with Benefits: A Social Media Marketing Handbook" because it could be very useful to know why companies can profit from this marketing channel and therefore be able to use it ourselves for our project with Raisio. 

Social media marketing is using social media channels to promote a company and its products. This type of marketing is a subset of the company’s online marketing activities, combining traditional web-based promotional strategies like email newsletters and online advertising campaigns. Social media marketing qualifies as a form of viral or word-of-mouth marketing. Viral marketing is a marketing strategy which focuses on spreading information and opinions about a product or service from person to person by using the internet. So if I tell my sister about a restaurant I really like, only she hears about it. Maybe she tells her boyfriend or some friend about that restaurant, but my opinion doesn’t spread further than that and it moves slowly. But if I have a restaurant review podcast with 500 listeners, my opinion spreads much fasters and reaches many people. If a company is already taking advantage of marketing actions like trade shows, media relations, direct mail, and telemarketing, trying social media marketing is a logical addition to the marketing tactics. The primary goal of every social media marketing campaign should be a stronger web presence. Concrete metrics for an increased online visibility are: more visitors and more incoming links to the company’s website, better search engine optimization and an improved Google ranking. I think it is obvious that social media marketing is a useful instrument for a company to attract potential customers. But new site visitors are not buying customers yet. So a company needs to have a strategy how to convert the visitors into customers. 

If we decide to use social media for our project, we need to figure out a strategy to get these new site visitors to buy Raisio's products. I'm looking forward to  Kunstenniemi and then finally be able to present all we have figured out during the last few weeks :)

//Marie-Sophie

Mind about a book: Kotlerin kanta

Hey!

I red about marketing and I got good ideas and tips from the book which is called Kotlerin kanta- markkinoinnin maailmanauktoriteetti vastaa kysymyksiin (According to Kotler- the world's foremost authority on marketing answers your questions).

The main idea of the marketing is the way of thinking. You have to understand customers needs, the service and the manner how you will fill the customers needs. Mainly people think that marketing is just advertising and increasing the consumption. But these are only the tips of the iceberg. Strategic marketing is less visible but much more convincing.

Traditionally marketing is constructed with four parts; selling organisation, advertising, increasing consumption and marketing research. With these four areas you need new skills. Example; building the brand, customer relationship marketing, database mining, profitability analysis of the products and customers.

You should be able to think how to make the customers react positive way with the product, not only concentrating to selling. When the customer is interested of the product, after that you start to work with customer loyalty. When you want to have regular customers you have to create a regular customers program. You will award the customers who are loyal for the products.

Nowadays people are using internet more than ever. You should also concentrate to internet marketing. The company needs website which include the main goal of the action, history, products, visions and other things. It should be easy for the customer to take contact to the company. The website should be well designed and the graphic should be good. Customer friendly website includes also possibility to order the products online.

Marketing is really large area but I think the book gave good information, ideas and tips for the project with Raisio Group! Ready for the Kunstenniemi! :)

Rita