Mind about a book: Kotlerin kanta

Hey!

I red about marketing and I got good ideas and tips from the book which is called Kotlerin kanta- markkinoinnin maailmanauktoriteetti vastaa kysymyksiin (According to Kotler- the world's foremost authority on marketing answers your questions).

The main idea of the marketing is the way of thinking. You have to understand customers needs, the service and the manner how you will fill the customers needs. Mainly people think that marketing is just advertising and increasing the consumption. But these are only the tips of the iceberg. Strategic marketing is less visible but much more convincing.

Traditionally marketing is constructed with four parts; selling organisation, advertising, increasing consumption and marketing research. With these four areas you need new skills. Example; building the brand, customer relationship marketing, database mining, profitability analysis of the products and customers.

You should be able to think how to make the customers react positive way with the product, not only concentrating to selling. When the customer is interested of the product, after that you start to work with customer loyalty. When you want to have regular customers you have to create a regular customers program. You will award the customers who are loyal for the products.

Nowadays people are using internet more than ever. You should also concentrate to internet marketing. The company needs website which include the main goal of the action, history, products, visions and other things. It should be easy for the customer to take contact to the company. The website should be well designed and the graphic should be good. Customer friendly website includes also possibility to order the products online.

Marketing is really large area but I think the book gave good information, ideas and tips for the project with Raisio Group! Ready for the Kunstenniemi! :)

Rita